HBC430 Creative Programs and Consulting is a Black woman founded and led communications and research firm based in New Orleans, serving the South and beyond. We work with artists, organizers, and institutions to build strategy, structure, and narrative systems that support durable, justice-centered work. Our practice is grounded in lived experience and guided by purpose, with a focus on clarity, accountability, and long-term impact.
Art, Justice + Story
Communications. Research. Creative Strategy. Purposeful Work. Strategic Design.
We work at the intersection of story and structure. Whether supporting a campaign, strengthening internal communications, or launching a community-driven project, we design strategies that are intentional, grounded, and built for durability.
Our approach is shaped by lived experience, collaborative research, and the use of art as a method of inquiry. We partner with artists, organizers, and institutions engaged in reshaping systems, deepening public understanding, and building work that endures.
Our Work @ HBC430
At HBC430 Creative Programs and Consulting, our work is organized around three core practices: Dream, Memory, and Vision. Each represents a distinct mode of working and a disciplined way of making knowledge, direction, and strategy legible and usable.
MEMORY
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Memory is the practice of securing your organization’s knowledge, history, and lived expertise. We work with communities and organizations to transform lived experience into reliable, usable data through structured interviews, ethical research practices, and documentation rooted in consent. By helping you organize what you already know and formally name what you have carried, we build functional archives that remain under your control. These archives create a factual foundation that can support legal strategy, organizing efforts, and long-term continuity across leadership changes and political shifts.
DREAM
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Dream is the work of building the communication infrastructure that allows your goals to move without friction. We help organizations develop narrative frameworks that are clear, consistent, and grounded in truth, so that internal teams, partners, and external audiences understand what you are doing and why it matters. By designing messaging and brand identities rooted in accuracy rather than performance, we reduce confusion and misalignment. Dream provides the strategic clarity that allows a project to be understood, sustained, and scaled without constant re-explanation.
VISION
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Vision is the work of making direction concrete. We support teams and entrepreneurs in defining what they are building, how it functions, and what is required to carry it forward. Our approach centers collaborative planning and disciplined problem-solving, replacing guesswork with shared understanding and actionable strategy. Vision work establishes the structures that allow organizations to grow, stay organized, and meet their goals with intention.
Maryam Fatima Foye
Founder + Principal Consultant
Maryam Foye is a narrative strategist, arts-integrated researcher, and advisor to founders and leadership teams navigating high-stakes public work. Her practice centers on how language, narrative systems, and research function as infrastructure, shaping civic participation, public accountability, and collective memory.
She is the founder and principal of HBC430 Creative Programs and Consulting, where she works in close collaboration with senior leaders, public agencies, and cultural institutions to design and steward narrative strategy, participatory research, and large-scale public engagement initiatives. Her work supports leaders during moments when vision, political context, and public consequence intersect, requiring judgment, clarity, and ethical discernment.
Maryam’s portfolio spans the United States, the United Kingdom, and West Africa. Her work includes advising the District of Columbia Office of Planning on community-engaged research and narrative frameworks, directing civic and cultural convenings with the John F. Kennedy Center for the Performing Arts, and leading international methodology exchanges through the South African State Theatre. She is the architect of Instinctive Theater, a proprietary research methodology that integrates applied performance with qualitative data collection to support community-led inquiry and policy-adjacent work.
Across her career, Maryam has served as a trusted narrative and research advisor on initiatives requiring political awareness, multi-stakeholder coordination, and careful attention to how ideas move through public, institutional, and legal contexts. She specializes in supporting leaders by translating complex vision into language and systems that can be sustained over time.
