HBC430 is a Black woman founded and led communications and research firm based in New Orleans, serving the South and beyond. We support artists, organizers, and institutions with strategy, structure, and story.
Our work is centered in justice, shaped by experience, and guided by purpose.
Art, Justice + Story
Communications. Research. Creative Strategy. Purposeful Work. Strategic Design.
We operate where story meets structure. Whether developing a campaign, refining internal communications, or launching a community-driven project, we design strategies that are intentional, grounded, and built to last.
Our approach is informed by lived experience, collaborative research, and the use of art as a tool for inquiry. We partner with those reshaping systems, deepening public understanding, and creating lasting impact.
Our Work @ HBC430
At HBC430 Creative Programs and Consulting, our services are organized around three core principles: Dream, Memory, and Vision. Each one represents a mode of working, a way of knowing, and a path forward.
MEMORY
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Memory is the practice of securing your organization's knowledge and history. We turn lived experience into reliable data through structured interviews, research, and documentation rooted in consent. By helping you organize what you know and name what you’ve carried, we create functional archives that you actually own. These archives provide the factual foundation needed for legal strategy, organizing, and long-term continuity.
DREAM
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Dream is the work of building the communication infrastructure that makes your goals possible. We help you develop a narrative so clear and consistent that it removes the friction from your daily operations. By designing messages and brand identities rooted in truth, we give you the freedom to stop managing confusion and start pushing your vision forward. Dream provides the strategic clarity that allows a project to be understood, sustained, and scaled.
VISION
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Vision is the work of making direction clear. We help teams and entrepreneurs define exactly what they are building and how it will actually function. Our approach replaces guesswork with a concrete strategy, guiding groups through collaborative planning and problem-solving so their work is grounded and actionable. We help you build the structures needed to grow, stay organized, and meet your goals.
Maryam Fatima Foye
Founder + Principal Consultant
Maryam Foye is a narrative strategist, arts-integrated researcher, and specialist in building systems for collective memory, community accountability, and civic participation. As the founder and principal of HBC430 Creative Programs and Consulting, she designs and executes national and international initiatives in narrative strategy, participatory research, and large-scale public engagement. Her practice is built on the principle that narrative functions as essential public infrastructure, and that communities must maintain authority over the stories and data systems that shape their lives.
With a portfolio spanning the United States, the United Kingdom, and West Africa, Maryam partners with public agencies and cultural institutions to operationalize complex social goals. Her work includes designing participatory research and civic storytelling frameworks for the DC Office of Planning, directing cultural town halls for the John F. Kennedy Center for the Performing Arts, and leading international methodology exchanges via the South African State Theatre. She is the architect of Instinctive Theater, a proprietary research methodology that integrates applied performance with qualitative data collection to drive policy and community-led change.
Across her career, Maryam has served as a lead strategist and narrative architect for large-scale initiatives requiring high-level political discernment, ethical stewardship, and multi-stakeholder coordination. She specializes in bridging the gap between high-level vision and the technical infrastructure required to sustain it.
